In-House Agency, Midwest Chapter

Please note, this meeting will be held in-person only.

All attendees will be required to sign UL’s Non-Disclosure Agreement upon arrival. You may sign this form virtually and submit to cbatista@ana.net or fill it out when you arrive.

I. NETWORKING BREAKFAST (9:00 – 9:30am CT)
II. INTRODUCTIONS (9:30 – 9:45am CT)

III. ANA IN-HOUSE EXCELLENCE AWARDS – IN-HOUSE AGENCY OF THE YEAR WINNER:
MOVING AT THE SPEED OF CULTURE TO BUILD AN AWARD-WINNING AGENCY DURING A PANDEMIC (9:45 – 10:30AM CT)
Molson Coors was three hires into building an in-house agency team to support social and digital for more than 30 brands when the world shut down due to the pandemic. Undeterred, Molson Coors went on to not only build a high performing team in the U.S. but also expand to Canada during this time. Learn how Molson Coors approached building the team, creating processes, and inspiring creativity that led to powerful business results and winning 2022 ANA In-House Agency of the year.

Speakers:
Kristine Kobe, Managing Partner – VOLT STUDIO, A Molson Coors Studio
Josh Wexelbaum, Senior Marketing Director, Creative Services - VOLT STUDIO, A Molson Coors Studio

IV. BUILDING UP AN ORGANIZATIONAL CULTURE OF GREAT UX (10:30 – 11:15AM CT)
In this session, learn how to position user experience as a strategically important tactic within organization's critical priorities. In-house agencies will learn how starting small and growing an effective strategy can foster change and support for UX adoption.

Speaker:
Matthew Naffziger, Creative Studio User Experience Manager - UL Solutions

V. BREAK (11:15 – 11:25AM CT)

VI. CATERPILLAR'S IN-HOUSE MARKETING CREATIVE AGENCY: IRONWORKS (11:25 – 12:10PM CT)
In this session, learn about Caterpillar's in-house creative marketing agency's history, structure, and how they recruit for their in-house agency.

Speaker:
Troy Johnson, Creative Director - IRONWORKS, In-house Creative Marketing Agency -Caterpillar Inc.

VII. NETWORKING LUNCH (12:10PM – 12:45PM CT)